ASK DAVID 
ANYTHING
& GET REAL
ANSWERS 24/7

Self-Belief Chief AI is an interactive experience with the strategies of Mental Performance Coach David Hulman







SELF-BELIEF CHIEF AI

ASK DAVID ANYTHING
& GET REAL ANSWERS
24/7

Self-Belief Chief AI is an interactive
experience with the strategies of
Mental Performance Coach David Hulman









 SELF-BELIEF CHIEF AI

Your breakthrough, whenever you need it.

What if you could access expert-level guidance on demand—day or night? With Self-Belief Chief AI, you can. Tap into the mindset, clarity, and self-belief strategies David Hulman has used to help people all over the world transform their lives.

🔹 Ask David anything—24/7
Backed by years of trusted coaching experience, Self-Belief Chief AI provides tailored support to help you take action, regain focus, and stay aligned with your purpose—whenever you need it most.
DAVID DELIVERS.

95%

Of Clients Report Increased Self-Belief or Confidence Within 90 Days.

92%

Of Clients Report Improved Ability To Manage Their Emotions Within 90 days.

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DAVID DELIVERS.

95%

Of Clients Report Increased Self-Belief or Confidence Within 90 Days.

92%

Of Clients Report An Improved Ability To Manage Their Emotions Within 90 Days.

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BENEFITS.

Personalised Insight

Get responses that are relevant to your challenges, goals, and mindset.

24/7 Access

No waiting, no scheduling—just the support you need, when you need it.

Proven Tools & Techniques

Built on David’s most effective strategies to help you shift limiting beliefs and take consistent action.

Learns With You

The more you engage with it, the more it tailors its guidance to suit your growth.

Coaching That Feels Real

Every answer reflects David’s tone, focus, and empowering coaching style.

New Resources

The AI is constantly updated with David's latest strategies

CLIENTS.
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Let's start from the beginning...

I AM AN

IVF CHILD

After multiple unsuccessful IVF attempts, my parents finally had me to their sheer delight (I hope)! I guess that's how I learnt about perseverance...

IT COULD BE

TOUGH

At school, due to being part Jewish, the kids would score points on who could be the most abusive.

I WAS AN

ATHLETE

My dream was to be a professional footballer. Growing up in football academies, I was close to succeeding but an injury ended that pursuit. I felt I no longer had a purpose...
But after my first ever talk in 2012, an audience member said after:


"thank you for reminding me, it doesn't matter how others label me, I label myself".

I then realised that...

P.S. Do you want to know how I came up with the brand name Self-Belief Chief?

I knew I was going to help people with confidence - then I saw Robin Williams give an inspiring speech in Good Will Hunting, where he says to Matt Damon "your move Chief". 
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Successful coaching relationships are founded on mutual trust and respect. As a coach our Clients’ interests come first and we will support them to achieve their stated outcomes. Clients will be free to be themselves without fear of judgement or criticism, to set realistic goals and to embark on a plan of realistic and appropriate action. To this end we commit our experience, energy and focus, and expect our Clients to do likewise.

Successful coaching relationships also require a safe and professional space within which these goals can be achieved. As a coach we will create such an environment, strive for excellence in coaching, and always work within the bounds of coaching - not over-stepping into counselling or other forms of therapy.

This safe and professional space includes maintaining our Clients’ confidentiality unless consent to release specified information is given, or unless required by important circumstance, for example: illegal activity, law enforcement or likely risk of danger to self or others.

To assist the above we enter into a formal coaching agreement with our Clients and explain the nature and potential value of coaching, the nature and limits of confidentiality and the financial arrangements.



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